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Required to operate the website – for example to secure forms and to remember your choice on this page. These functions cannot be switched off and are not used for advertising.
Allows us to load the Meta pixel from Facebook/Instagram and Google Ads conversion measurement. It lets us see which of our ads led to a sign-up being started or completed. In the process, data is transferred to Meta Platforms Ireland Ltd. through the pixel in your browser, where applicable including your ad click identifier: the page view when you open the campaign page or the sign-up page, and on the sign-up page additionally the event “Lead” with a pseudonymous identifier – even if you do not submit the form. Once your sign-up is confirmed, we additionally transfer the event “CompleteRegistration” from our server through the Conversions API, with your sign-up details (e-mail address, phone number, name and postcode, each only as a hash value) and, where applicable, your ad click identifier and the address of the campaign page. Only your browser sends data to Google Ireland Ltd.; cookies and local storage entries are created on your device for this: if your consent is in place while you are on the campaign page via a Google ad, the Google tag reports the visit to that page together with the ad click identifier and stores that identifier on your device; when you open the sign-up page, it reports the visit to that page and the started sign-up as the conversion “Registrierung” with a pseudonymous identifier – even if you do not submit the form. Google receives technical data such as your IP address and a random identifier of your browser, but not your name, e-mail address or phone number. Personalised advertising and remarketing are switched off.
Allows embedded third-party content to load, for example videos or map views. Those providers receive technical data such as your IP address.